Communications Toolkit

Looking for a HOBI/UF logo to use in an upcoming presentation? Need a HOBI PowerPoint template or research poster template? How about a professional headshot for your online faculty profile? Here you’ll find tools and resources to help you develop presentations and other communications materials that align with HOBI/UF branding guidelines.

For general guidance about UF branding, visit the UF College of Medicine Brand Center.

Tempted by a template?

Note: The previously-used dark blue HOBI PowerPoint template has been retired and should not be used.

The Institute for Child Health Policy PowerPoint template can be found here. ICHP’s research poster template can be found here.

Looking for a logo or HOBI letterhead?

When to use

The University of Florida name and brand carry a lot of weight. From research posters to study recruitment materials, the UF/HOBI logo can be used to identify our department and legitimize materials and research.

Which to use

The department has two logos: one that includes the College of Medicine (COM) in the design and one that does not. Which should you use?

HOBI LOGO WITH COM: Use this logo when developing materials to be used off campus.

HOBI LOGO WITHOUT COM: Use this logo if materials carrying the logo are limited to the UF campus, especially if your audience is within the College of Medicine.

If you’re unsure, feel free to ask.

Signing off with a signature?

All employees are encouraged to use an email signature block that adheres to UF branding protocols. Pronouns may be included but are not required. Avoid using personal photos or information and marks copyrighted by the University of Florida Athletic Association. See appropriate example below.

An updated UF style is available from the UF Brand website. You can download customizable HOBI email signature blocks. Need help? Contact the HOBI Communications Team.

Updating your Web Directory Profile

The UF Health Web Directory is like an academic social media profile. In it, you can include your educational accomplishments, grant awards, research publications, and more. Fill it out completely so it can auto-populate your information to our faculty and staff directories, as well as any other relevant UF Health sites you may be affiliated with.

Photography and Videography Services

Event photography and videography

The communications team arranges photography and videography for regularly-scheduled department events, such as HOBI Grand Rounds. If you’d like to request photography or videography for a specific event, please contact us to see if it’s on our schedule.

Ready for your close-up? We’re talking headshots.

Free headshot photography services are available to UF faculty and staff by appointment only through the UF Health Creative Services team. A few days after your session, you will receive a link to download a selection of photos. Please download and save your favorite one for business and professional use, and send us a copy for our communications files. Don’t forget to update your UF Health Directory profile with your new photo.

Headshot dos and don’ts

DO: Wear professional business attire in solid colors (ex. blue, maroon, navy, purple, dark green).

DO NOT: Wear t-shirts, scrubs, neon colors, or heavily patterned shirts, jackets or dresses.

Meet the Communications Team

What We Do

Our communications team can help you promote department-sponsored events or publicize research advances and notable professional accomplishments. We also create student swag and other marketing materials to support HOBI research and educational programs. For more information, please contact us.

News and Public Relations

A primary focus of the HOBI communications team involves promoting faculty news and research through established communications channels on campus and in the news media. Please let us know when you receive a grant; your study is accepted for publication in a peer-reviewed journal; you’ve been selected to serve on a professional committee or board; you’ve been asked to present at a conference or workshop; or you’ve won an award.

Marketing and Creative Services

From creating professional PowerPoint presentations to creative student swag, marketing our department’s education programs and research is an integral part of our communications efforts. Please reach out for promotional materials or if you need assistance with department branding.

Our Mission

To provide marketing and communications support for HOBI research and educational programs and to steer the department’s brand in line with UF Health Communications.

Jim W Harper

Jim W Harper

Marketing Development Manager


(352) 294-5972

Alexandra Fahnlander

Alexandra Fahnlander

Communications Specialist