Typography is a vehicle for our University of Florida (UF) brand voice, contributing to how our messages are read and communicated. When used thoughtfully, typography becomes a powerful tool that adds visual depth to our words. Our style is clear and clean, with enough flexibility for various situations.
Updated Font Families
This past fall, an ad hoc committee of design professionals from across the university provided recommendations for an updated suite of typefaces and fonts to university leadership. Based on their report, the following open-source typefaces below will now serve as the primary options for University of Florida brand platform. These replace the previous brand fonts: Gentona, Obviously, Billion Dreams, and Newsreader (all licensed), as well as Franklin Gothic, and Georgia, which are freely available.
Primary Typefaces
IBM Plex Sans is the new primary typeface for UF branded communications and pairs well with the approved expressive fonts found in Adobe Creative Cloud.
Source Serif is the new primary UF branded serif typeface for pieces requiring a more classic, academic feeling. It works well for longs runs of text, callouts, and other supporting copy.
Anybody is our display typeface. It performs well in headlines and pairs well with IBM Plex Sans and Source Serif. It is appropriate for brief callouts, factoids, and numbers. It is also suitable for adding emphasis.
Extended Character Language Support and Accessibility
Noto Sans works for both headline and body copy when communicating in languages for which the necessary glyphs are not available in other brand fonts. Constantly updated, Noto is an open-source font designed for communication in “all ancient and modern languages.”
Atkinson Hyperlegible Next is a sans-serif font family designed specifically to increase legibility for readers with low vision and to improve reading comprehension.
IBM Plex Mono pairs well with any of the typefaces recommended in this document. It can be used to differentiate AI-related materials and in places where a monospaced typeface is necessary (like in coding, technical documentation, or tables).
Expressive Typefaces
Pre-approved expressive typefaces are available through Adobe Creative Cloud, which UF offers via Software Licensing Services. These offer a range of expressive options while maintaining professionalism and brand integrity, but should be used on a limited basis and with review from our department communications team. Visit the Adobe FAQ for instructions for adding font families to you Creative Cloud.
You can learn more about UF brand fonts and telling out story at the UF Brand Center.